About the Project
Personal branding means knowing how to strategically manage and communicate one's professional image. In even simpler words: knowing how to best sell yourself, your skills and experience. But how to be able to get noticed, differentiate yourself from others and finally get chosen instead of someone else? For example, with Augmented Reality, which can give a real boost to the image of any professional who wants to stand out, emerge and be remembered by the public.
This is what Lorenzo Montagna, one of Italy's top experts in digital technologies applied to business, has done, reinforcing his positioning in an original way that is perfectly in keeping with his professional identity.
In fact, thanks to the AR application, it is enough to frame his photograph to immediately discover who Lorenzo Montagna is and how to get in touch with him. An interactive and fully customizable experience that in just a few clicks opens access to a world of content as diverse as the website, email and Google Maps, but also Linkedin, Amazon to buy his latest book and TED to listen to his talk.
