About the Project
Have you ever wondered what would happen if canvases painted by an artist could come to life right in front of the public's eyes? If they suddenly began to come alive, enveloping the viewer in sounds, colors and moving images? A simple museum visit would become a true multisensory experience, an interactive journey inside the works of art.
This is what happened for Fulber's art exhibitions, where the application of Augmented Reality allowed the public to have a unique and immersive experience with the artist's Pop paintings. How? To interact with the works and get involved with the dynamism of the paintings, it was enough to frame the canvases with a smartphone.
With AR technology, the art sector can be enriched with new meanings and give the public particularly attractive and emotional experiences, actively involving them and making them more engaged with the exhibition. Try it to believe!
