About the Project
It is increasingly difficult to capture people's attention. They always be in a hurry or they stare their smartphone, only distractedly showing interest in billboards. Among the frenetic rhythms of the city, promotional messages appear static and uninteresting, but with Augmented Reality, passers-by can be given a reason to look up from the phone and point it at the promotional poster.
By viewing the concert billboard with the smartphone it is possible to access contents invisible to the naked eye: in our example is active a special video preview of a track that the artist will play at the concert, created ad hoc for Augmented Reality promotion. You can give visibility to your event or content also using images, call to action and 3D models with our AR.Cad.IA Suite.
