About the Project
Being original in a society that always tries to decide for us how it's best to behave is difficult, but with Augmented Reality we can break conventions and give more value to our desire to distinguish ourselves. Fashion is one of the sectors that can benefit from new solutions for an audience that does not like to follow the rules but prefers to dictate a style. Artists can take advantage of the digital canvas to create beautiful animations and make their designs unique.
The Chewing Gum jersey is an example: it can be worn like a common t-shirt but when you frame it with your smartphone it shows that there is more hidden between its traits and its colors. T-Shirts in Augmented Reality can be adapted to creative and advertising uses.
